About Sandra
Sandra is an executive coach and advisor specializing in leadership and business strategy. She spent almost a decade at Bain & Company supporting Fortune 500 companies across North America and the Middle East transform into sustainable powerhouses that drive impact and empower their people.
Sandra’s passion for empowering people—especially hidden moon shooters—is deeply rooted in her own journey. From rising out of a conservative Middle Eastern upbringing to thriving in some of the world’s most international and competitive environments, including Bain & Company and Columbia Business School, she has consistently aimed for ambitious, unconventional goals and made her way there. Now, she follows her lifelong mission of empowering others to do the same.
These experiences shape her coaching approach, equipping high achievers, rising leaders, and business owners with the clarity, confidence, and strategies to overcome internal and external barriers. She helps clients sharpen their leadership and entrepreneurial skills and build a success-driven mindset that transforms obstacles into opportunities and replaces fear with intuition and trust.
Sandra’s clients describe her as an insightful, empathetic, and results-driven coach. Known for her sharp questioning and compelling storytelling, she helps clients uncover blind spots and take meaningful action. With a diverse international background (lived and worked in 7 cities), she connects with people from all walks of life, bringing a culturally informed perspective to her coaching and trainings. Sandra is known for her rare ability to balance candid challenge with compassion. This balance empowers her clients to break free from traditional thinking, explore new possibilities, and cultivate a mindset and ecosystem that is both realistically optimistic and strategically opportunistic.
Sandra holds an MBA from Columbia University and a BA in Economics from The American University in Cairo. She is trained by the Institute for Professional Excellence in Coaching (iPEC). As a digital nomad, she serves clients globally. In her free time, she works on publishing her book and pursues her many passions, including tennis, scuba diving, and singing.
How clients describe Sandra’s coaching approach?
Credentials and Passions
ABOUT
DAO (ضوَ) means light in Arabic. It symbolizes the power of illumination — revealing what’s possible and igniting growth.
Just as plants turn toward light to grow and thrive, we too need light to unlock our potential. Light shows us where we are, where we want to go, and fuels us with the energy to move toward our dreams.
DAO stands for Daring, Aware, and Open.
These are essential qualities that embody both action and stillness, strength and softness, courage and curiosity — empowering us to break barriers and launch toward our highest potential (moon) purposefully and mindfully
Daring
Empowering hidden moon shooters to reach the moon